Excelovation is an Atlanta-based marketing idea company, founded in early 2003 to build websites. Jill Pullen and Jason Wade were introduced to each other by a mutual client who had the vision herself to see what two determined, opinionated and creative people could imagine when they combined their diverse perspectives.
From its earliest days, the partners intended to oversee the strategic plan that drove the website, while using independent technology contractors for implementation. As the technology opportunties exploded, development specialties became the norm, and Excelovation was already positioned to take advantage of the experts available in the independent workforce. As the workforce has expanded globally, this founding principle has made it possible for Excelovation to retain its focus on the creative direction and strategy behind the marketing, while employing high-quality and increasingly more affordable development partners in the US and all over the world.
After just a few projects back in 2003, Excelovation clients began asking for input on things beyond the website. The clients recognized how well the Excelovation team understood their business, and saw no reason to try to bring another provider up to speed. It was easy for Excelovation to expand its offerings in response to client demand. Jill managed the creative and content side of the business, while Jason focused the technical side.