He could use the website to allow customers to pay online, and to schedule additional services
-He sets up a calendar for each customer online that shows when the next service is scheduled and recommends service options, depending on the time of year, like overseeding lawns or mulching flower beds. He also gives his customers a way to view invoices and pay online.

Now he doesn’t have to worry about how fluent his employees are with English and he doesn’t have to hire a bookkeeper to send invoices out for him.

She could use the website to communicate with her vendors & her customers.
-She sets up a password-protected section on her website showing the schedule and critical dates for every event she’s planning. She no longer spends half her day letting every vendor know when the guest count for each event changes – now the vendors check on things themselves.