- What keywords are drawing people to your site? Do they fit your business?
- How often do people come to the site and leave immediately?
- Are the site graphics congruent with your target audiences?
- Does the site accurately reflect your company's business approach and personality?
- Does the content speak to your target audiences?
- Is the site buyer-focused (about them) or business-focused (about you)?
- Are there calls to action within the site?
- Are there decision tracks for each stage of the buying cycle?