The measure of a website can be taken in three key areas:
- How well does it attract traffic?
- How well does it match the business's brand?
- How well does it capture visitors and get them to act?
Discover how your current site is performing - based on objective analysis.
The questions
ATTRACT TRAFFIC
- What keywords are drawing people to your site? Do they fit your business?
- How often do people come to the site and leave immediately?
BRAND MATCH
- Are the site graphics congruent with your target audiences?
- Does the site accurately reflect your company's business approach and personality?
- Does the content speak to your target audiences?
CAPTURING VISITORS
- Is the site buyer-focused (about them) or business-focused (about you)?
- Are there calls to action within the site?
- Are there decision tracks for each stage of the buying cycle?
The Deliverables:
