Excelovation is an Atlanta-based marketing idea company, founded in early 2003. Jill Pullen and Jason Wade were introduced to each other by a mutual client who had the vision herself to see what two determined, opinionated and creative people could imagine when they combined their diverse perspectives.

From its earliest days, the partners intended to oversee the strategic plan that drove the website, while using independent technology contractors for implementation. As the technology opportunities exploded, development specialties became the norm, and Excelovation was already positioned to take advantage of the experts available in the independent workforce. As the workforce has expanded globally, this founding principle has made it possible for Excelovation to retain its focus on the creative direction and strategy behind the marketing, while employing high-quality and increasingly more affordable development partners in the US and all over the world.