Content Marketing without Planning Won’t Work
Creating content is a tried and true way to engage prospects, but just any content won’t get the job done. Good, compelling content will attract casual prospects through search, convince shoppers of benefits and serve as the front line for customer service. The Demand Gen Report shows that 47 percent of B2B buyers say they view three to five pieces of content before engaging with a company, and a whopping 96 percent of B2B buyers want content from thought leaders. That’s proof that unique content is far more important than any content. A quality content strategy has three parts: when to write, what to write about, and why a target audience will want to read it. With that plan, actual production of the content becomes the easy part.
When you’re ready for an intentional plan for content creation and a method for measuring results, get in touch.