As much as we’d like to create marketing assets, check them off the list and move on to other tasks, marketing can’t be managed that way.

In order to keep new prospects coming in, and to keep existing customers with you, a portion of the sales revenue must be set aside for marketing.

How much?

10% of gross sales is a great budget.

And if the business owner thinks of it as an automatic deduction from every sale, the funds can get set aside for marketing and steady progress can be made.

What should you do with the 10%?

In the 45-minute webinar, you will:

Rate Your Target Touchpoints

• Online
• Offline
• Repeat Sales
• Referral Sources

Understand the Customer Decision Journey

• Triggers
• Initial Consideration Set
• Evaluation
• Loyalty
• Retention

Define Your ROI

• How you will know that your choices worked

Choose Your Tactics

• Set priorities
• Set budget percentages

The Marketing Gas Webinar is presented live on a regular schedule, twice monthly.

Registration: $99