As much as we’d like to create marketing assets, check them off the list and move on to other tasks, marketing can’t be managed that way.
In order to keep new prospects coming in, and to keep existing customers with you, a portion of the sales revenue must be set aside for marketing.
How much?
10% of gross sales is a great budget.
And if the business owner thinks of it as an automatic deduction from every sale, the funds can get set aside for marketing and steady progress can be made.
What should you do with the 10%?
In the 45-minute webinar, you will:
Rate Your Target Touchpoints
- Online
- Offline
- Repeat Sales
- Referral Sources
Understand the Customer Decision Journey
- Triggers
- Initial Consideration Set
- Evaluation
- Loyalty
- Retention
Define Your ROI
- How you will know that your choices worked
Choose Your Tactics
- Set priorities
- Set budget percentages
The Marketing Gas Webinar is presented live on a regular schedule, twice monthly.
Registration: $99
“I would have chosen a single initiative and potentially wasted my money.”
“I never thought about saving 10% of each sale. It’s a much easier way to be sure I have marketing money.”
“Finally! A way for me to determine if something worked.”
