Understand the business, the goals, the challenges and the long-range plan for the business
Learn how tactics currently work and define how we will measure improvement
Identify gaps & opportunities and create a fabric of tactics that work together toward the goal
Develop a step-by-step plan for improvement to be implemented in stages with metrics in place
Confirm tactical success and sustainability, then return to Discovery for the next evolution
As with Six Sigma, our process is designed to repeat after the implementation of the tactics. The website in particular is a living, breathing organism. It must evolve as technology evolves, as users evolve and as the company itself evolves.
The size of the cash pile that you set aside for marketing is less important than the plan to set aside some money for marketing.
Is your business ready to succeed?