What’s the right marketing budget
for your business goals?
Use our budget calculator to align your spending with your goals.
How the Calculator Works
Name your goal
How aggressive do you want to be with business growth over the next year?
REVENUE
Use your gross revenue from last year
Annual Investment
To reach your goal, use this in your budget
Monthly Commitment
Implementation will fit within the monthly commitment
Is your business ready to succeed?
Industry findings provide these guidelines for planning for marketing spend:
- To maintain revenue, allocate 4 to 6 percent of annual gross revenue
- To achieve some growth, allocate 9 to 11 percent
- To pursue serious growth, allocate 15 to 20 percent
Sources: Garnter’s CMO Spend Survey 2015-2016 and SBA’s Budget Setting Guidelines