Turnkey Marketing Budget Calculator

1. What is your marketing goal for the next year?*
- "I want to maintain our current revenue"
- "I want to grow 10 to 15% in the next year"
- "I want to pursue growth aggressively"
You elected to maintain your revenue with your marketing efforts. Often called run-rate marketing, smaller businesses may allocate 2 to 3 percent. However, for businesses serious about a solid, predictable foundation for business development, we recommendation a budget of 4 to 6 percent of annual gross revenue.
Industry findings provide these guidelines for planning for marketing spend:
- To maintain revenue, allocate 4 to 6 percent of annual gross revenue
- To achieve some growth, allocate 9 to 11 percent
- To pursue serious growth, allocate 15 to 20 percent
Sources: Garnter's CMO Spend Survey 2015-2016 and SBA's Budget Setting Guidelines
You elected growth - in the 10 to 15% range - for your business over the next year. Traditionally, moderate growth has required an investment of 8 to 11 percent of annual revenue, depending on the type of business. Gartner's 2015 study shows that number trending upward toward 11 percent.
Industry findings provide these guidelines for planning for marketing spend:
- To maintain revenue, allocate 4 to 6 percent of annual gross revenue
- To achieve some growth, allocate 9 to 11 percent
- To pursue serious growth, allocate 15 to 20 percent
Sources: Garnter's CMO Spend Survey 2015-2016 and SBA's Budget Setting Guidelines
You elected to pursue aggressive growth for your business in the next year. Setting an aggressive target requires agressive spending - in the range of 15 to 20 percent of gross annual revenue.
Industry findings provide these guidelines for planning for marketing spend:
- To maintain revenue, allocate 4 to 6 percent of annual gross revenue
- To achieve some growth, allocate 9 to 11 percent
- To pursue serious growth, allocate 15 to 20 percent
Sources: Garnter's CMO Spend Survey 2015-2016 and SBA's Budget Setting Guidelines
2. Input Your Gross Annual Revenue*
Please enter a number from 120000 to 50000000.
This is necessary for the calculations that follow.
RESULTS: Your Annual Budget
Based on the goal you provided.
RESULTS: Your Monthly Marketing Commitment
This represents the recommended budget allocation based on the information you provided.

What’s the right marketing budget

for your business goals?

Use our budget calculator to align your spending with your goals.

How the Calculator Works

Name your goal

REVENUE

Annual Investment

Monthly Commitment

Turnkey Marketing Budget

Step 1 of 2

Is your business ready to succeed?